I am a social psychologist who is primarily interested in cross-cultural psychology as well as in human group behavior and cognition.
My main research interests are as follows:
Culture and group behavior: How are East Asian collectivism and North American collectivism (not individualism) qualitatively different from each other? A test of the hypothesis that East Asians look at the ingroup as a bounded interperonal network among the members, and are motivated to maintain intragroup harmony, whereas North Americans, consistent with social identity theory, tend to regard the ingroup as a homogenous entity, and are motivated to gain/maintain higher ingroup status relative to outgroups (Yuki, 2003; Yuki, Maddux, Brewer, & Takemura, 2005; Brewer & Yuki, in press)
Cultural differences in emotion recognition: A test of hypothesis that, when judging other's emotions, Americans tend to put importance on the shape of the person's mouth, whereas Japanese tend to emphasize the shape of the eyes (Yuki, Maddux, & Masuda, 2007) (in collaboration with William W. Maddux, and Takahiko Masuda)
Multiplicity of sources of ingroup bias and discrimination (in collaboration with Kunihiro Yokota)
Effects of social structure on self-, relationship-, and group-processes (in collaboration with Kosuke Takemura, Hiroki Horikawa, Ying-Yi Hong, Letty Kwan, Joanna R. Schug, Kosuke Sato, Shigehiro Oishi, and Kengo Kayama)
Cultural differences in the perception of consequences of events (Maddux & Yuki, 2006) (in collaboration with William W. Maddux, Ivy Lau, CY Chiu, and Ying-Yi Hong)
- Kashima, E. S., Halloran, M., Yuki, M., & Kashima, Y. (2004). The effects of personal and collective mortality salience on individualism: Comparing Australians and Japanese with higher and lower self-esteem. Journal of Experimental Social Psychology, 40, 384-392.
- Kashima, Y., Kashima, E., Chiu, C-Y., Farsides, T., Gelfand, M., Hong, Y-Y., Kim, U., Strack, F., Werth, L., Yuki, M., & Yzerbyt, V. (2005). Culture, essentialism, and agency: Are individuals universally believed to be more real entities than groups? European Journal of Social Psychology, 35, 147-169.
- Kashima, Y., Kashima, E., Farsides, T., Kim, U., Strack, F., Worth, L., & Yuki, M. (2004). Culture and context-sensitive self: The amount and meaning of context-sensitivity of phenomenal self differ across cultures. Self and Identity, 3, 125-141.
- Kashima, Y., Yamaguchi, S., Kim, U., Choi, S. C., Gelfand, M. J., & Yuki, M. (1995). Culture, gender, and self: A perspective from individualism-collectivism research. Journal of Personality and Social Psychology, 69, 925-937.
- Liu, J. H., Goldstein-Hawes, R., Hilton, D., Huang, L. L., Gastardo-Conaco, C., Pittolo, F., Hong, Y.Y., Dresler-Hawke, E., Ward, C., Abraham, S., Kashima, Y., Kashima, E., Ohashi, M., Yuki, M., & Hidaka, Y. (2005). Social representations of events and people in world history across 12 cultures. Journal of Cross-Cultural Psychology, 36, 171-191.
- Maddux, W. W., & Yuki, M. (2006). The “ripple effect”: Cultural differences in perceptions of the consequences of events. Personality and Social Psychology Bulletin, 32, 669-683.
- Takemura, K., & Yuki, M. (2007). Are Japanese groups more competitive than Japanese individuals? A cross-cultural validation of the interindividual-intergroup discontinuity effect. International Journal of Psychology, 42, 27-35.
- Takemura, K., Yuki, M., Kashima, E. S., & Halloran, M. (2007). A cross-cultural comparison of behaviors and independent/interdependent self-views. Progress in Asian Social Psychology, Vol. 5.
- Yuki, M. (2003). Intergroup comparison versus intragroup relationships: A cross-cultural examination of social identity theory in North American and East Asian cultural contexts. Social Psychology Quarterly, 66, 166-183.
- Yuki, M., Maddux, W. W., Brewer, M. B., & Takemura, K. (2005). Cross-cultural differences in relationship- and group-based trust. Personality and Social Psychology Bulletin, 31, 48-62.
- Yuki, M., Maddux, W. W., & Masuda, T. (2007). Are the windows to the soul the same in the East and West? Cultural differences in using the eyes and mouth as cues to recognize emotions in Japan and the United States. Journal of Experimental Social Psychology, 43, 303-311.
- Yuki, M., & Yokota, K. (2009). The primal warrior: Outgroup threat priming enhances intergroup discrimination in men but not women. Journal of Experimental Social Psychology, 45, 271-274.
- Brewer, M. B., & Yuki, M. (2007). Culture and social identity. In S. Kitayama, & D. Cohen (Eds.), Handbook of cultural psychology. New York: Guilford Press.
- Yuki, M., & Yamaguchi, S. (1996). Long-term equity within a group: An application of the seniority norm in Japan. In H. Grad, A. Blanco, & J. Georgas (Eds.), Key issues in cross-cultural psychology: Selected papers from the Twelfth International Congress of the International Association for Cross-Cultural Psychology (pp. 288-297). Lisse, The Netherlands: Swets and Zeitlinger.
Department of Behavioral Science
N10 W7 Kita-ku
Sapporo, Hokkaido 060-0810
- Phone: +81-11-706-4169
- Fax: +81-11-706-3066